Branding Places through Experiential Tourism in Greek regions


The current issue of the scientific journal Tourism and Hospitality launched with a cover story our recently published article entitled Branding Places through Experiential Tourism: A Survey on the Features of the Experiential Product and Enterprises in Greek Regions and written by Athena Yiannakou, Angelina Apostolou, Vicky Birou, Apostolos Papagiannakis and Athina Vitopoulou. The article is based on the research we did within the European research project PRO EXTOUR.

The cover photo is of Lake Kerkini and bird watching on it.

https://www.mdpi.com/2673-5768/3/2